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11.25-12.15
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Mobile Routes to Market – A Critical Analysis
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Ensuring your route-to-market meets the characteristics of your customer: are there different benefits and challenges for different industry verticals?
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How does the chosen ecosystem influence the customer user experience?
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Apps vs Mobile Web: Is this a zero-sum game, or will more diverse routes to market create greater revenue opportunities for the entire value chain?
Moderator: Tim Green, Executive Editor, Mobile Entertainment
Alistair Crane, CEO, Grapple Mobile
Siobhan Fagan, Head of E-Commerce, Whitbread
Seth Hitchings, VP Platform Strategy, Evernote
Matteo Montan, Global Head of New Business, Buongiorno
Alex Muslin, EVP Product Marketing, Shazam Entertainment
James Parton, Head of BlueVia Marketing, Telefonica
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Building the Appropriate M-Commerce Strategy
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How different mobile commerce solutions, including vouchers, coupons and QR Codes amongst others, can drive acquisition, retention and, most importantly, conversion
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Integrating mobile into existing promotions and CRM activity to drive consumer engagement and build loyalty
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Leveraging mobile characteristics to build a horizontal channel, adding to and supporting existing touchpoints, including instore and online
Moderator: Gary Schwartz, CEO, Impact Mobile
Jonathan Davies, Digital Publisher, Random House
Rob Jonas, VP & Managing Director, Europe & ME, InMobi
Dave Marutiak, Managing Director, Scanbuy UK
Steve McNickle, VP Europe, cVidya Networks
Daniel Rosen, Head of AKQA Mobile
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12.20-13.10
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Context Vs Privacy – A Critical Problem requiring a Robust Solution
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Privacy issues and the imperative for maintaining consumer trust, throughout the value chain
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Interpretations of privacy are changing across generations. How do you leverage this insight, whilst managing customer data in a manner consistent with the individual?
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Behavioural targeting and enabling enhanced products & services whilst protecting the consumer: comparing the fixed-line and mobile landscapes
Moderator: Ingrid Silver, Partner, SNR Denton
Michelle Sklar, Director, Marketing & PR, Poynt, Europe
Simon Torrance, CEO, STL Partners/Telco 2.0 Initiative
Paul Whiteing, CEO, PhonepayPlus
Faraaz Marghoob< Director of Digital Strategy, Saatchi & Saatchi
Suhail Bhat, Policy & Initiative Director, MEF
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Leveraging the Unique Characteristics of the Mobile Device to Drive Mobile Social Commerce
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Integrating and monetising location-based services (LBS), augmented reality (AR) and user-generated content (UGC) with your content and commerce strategy
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With the growth in collective buying propositions, how can mobile influence the purchase characteristics of individuals and groups?
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As consumer touchpoints increase, will the unique characteristics of mobile – personal, contextual, always-on, available on impulse, in-built payment channel – ensure it becomes the central platform for consumer engagement?
Moderator: Ewan MacLeod, Founder and Editor, Mobile Industry Review
Albert Almeida, COO, Hungama Mobile
Ron Czerny, Founder & CEO, PlayPhone
Barry Houlihan, Founder & CEO, Mobile Interactive Group (MIG)
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14.30-15.10
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Competing Payment Models & How to Choose the Appropriate Billing Solution
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Exploring the revenues and margins flowing through different business models – a la carte, subscription, licensed subscription, freemium – and payment mechanisms, including charge-to-bill, credit card and stored value payment (eg PayPal, Facebook Credits, Google Check-out)
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What is the future of NFC – a huge growth opportunity or an insurmountable interoperability challenge?
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The importance of m-commerce standards for improving consumer and merchant confidence in mobile payments
Moderator: David Murphy, Editor, Mobile Marketing Magazine
John Bovill< Group I.T. Director, Aurora Fashions
James Patmore, Managing Director EMEA, Boku
Steve Rothwell, CEO, Eagle Eye
Colin Yeh, Senior Director, Group Innovations, The Qtel Group
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The Future of Content Distribution & Multi-Screen Engagement
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Why the mobile ecosystem promotes increased customer centricity – the best offer, to the right customer, at the optimal time, via the preferred channel
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Using Smart Enablers and the mobile connected device to deliver products and services with greater relevance, to incentivise purchase and upsell and drive greater revenues
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Leveraging existing second-screen consumer behaviour to provide an enhanced customer experience, grow your reach and frequency and increase consumer demand
Moderator: Patrick Parodi, Vice President Ecosystem Development, LightSquared
Rob Gelick, Senior Vice President and General Manager, CBS Mobile
Neil Johnson, Managing Director, A&N Media
Rob Lewis, Executive Chairman, Omnifone
Erling Paulsen, CEO, Aspiro TV
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