08 July 2011

MEF Unveils Meffys 2011 Winners

Leading industry awards honour the very best in mobile content and commerce
New categories reflect MEF’s expanded mission to represent evolving ecosystem

8th July 2011 – MEF, the global community for mobile content and commerce, last night unveiled the winners of its coveted Meffys awards at a sold-out gala dinner in London. The eighth edition of the industry-leading awards were held in association with Dolby and hosted by international TV personality, comedienne and author, Ruby Wax.

Reflecting the evolving nature of the industry, this year’s Meffys honoured leading innovations from across the expanding mobile content and commerce universe. In recognition of the growing commitment of brands, retailers and enterprises to mobile as the platform of choice for consumer engagement and monetisation, new categories such as Best Mobile Website and Best Brand on Mobile were added, alongside existing categories such as Best M-Commerce and Best Mobile Connected Device.

Rimma Perelmuter, Executive Director, MEF commented: “MEF’s recent Global Consumer Survey demonstrates how consumers across the globe are increasingly embracing mobile for their content and commerce needs. The Meffys is the most significant annual competition for mobile content and commerce leaders to highlight their success and be celebrated as the industry’s best. This year’s winners reinforce MEF’s expanded mission to represent the diversifying mobile ecosystem and facilitate new entrants and established players to capitalise on the commercial potential of the mobile channel for commerce and content consumption.”

Meffys 2011 Winners

Best Ad Campaign
The Coca Cola Company for Sprite Slam Dunk 2011

Best Blockbuster App
Research In Motion for BlackBerry Travel

Best Brand on Mobile
Velti and Ericsson IPX for A&N Mobile CRM

Best Content
AKQA and Random House for Nigella Quick Collection

Best Content Discovery & Personalisation
Shazam for Shazam for TV

Best Game
Electronic Arts for Dead Space on iPad, iPhone and iPod touch

Best Innovation in a Mobile First Market
ForgetMeNot Africa for their Message Optimiser

Best Innovative App
Onavo for Onava Data Shrinking App for iPhone and iPad

Best Innovative Business Model
Hungama Mobile for Vishal & Shekhar Mobile Music Concert

Best M-Commerce Service
Eagle Eye Solutions for Karen Millen Mobile Gift Vouchers

Best Mobile Connected Device
Apple for iPad2

Best Mobile Website
CBS Interactive for CBS.com

Best Music Service
Aspiro Music for WiMP

Best Social Media Service
Movellas for Movellas

Best Technology Innovation
OnStar for Onstar Mobile App

Best TV & Video Service
Saffron Digital for Media Hub

07 July 2011

Consumers embrace mobile commerce globally: 91% in UK and 79% in Brazil have used mobile to engage in commerce

MEF expands mission to represent the mobile content & commerce ecosystem

Asia-Pacific a hot market for mobile commerce: 63% of Indonesians have sent airtime remittances via mobile
Over a quarter of North American consumers would buy more often on their mobile if they trusted the security

7 July 2011 – Consumer engagement in mobile commerce has exploded, according to data from the Global Consumer Survey from MEF, the global community for mobile content and commerce.

As much as 91% of UK respondents have used their mobile device for commerce, to either research or purchase a product. The equivalent figure for Brazil is 79%, while the level did not dip below 72% in any of the markets surveyed.

Figures show that 82% of UK respondents access the mobile web on a daily basis, slightly less than the 84% that do so in Brazil. The high level of mobile web and commerce activity dovetail with a reduction in fixed-line internet usage: 41% of Brazilians and more than one-third (34%) of UK respondents now access the internet on their PCs less often than 18 months ago.

MEF’s Global Consumer Survey was conducted in nine countries across five continents, with a total of 8,530 respondents from both developed and developing markets.

“This global research clearly demonstrates that consumers across the world are embracing mobile as a key access point for their content and commerce needs,” commented Andrew Bud, Global Chairman, MEF. “It also illustrates that mobile is an essential platform for companies wishing to drive consumer engagement and monetise their goods, services and digital products.”

MEF expands mission to represent wider mobile ecosystem
This change in consumer habits – and as a consequence, the increasing focus placed on mobile by a growing number of companies – is the reason why now is the right time for MEF to expand its mission to include the entire mobile content and commerce ecosystem. The fact that organisations such as The Coca-Cola Company, A&N Media and Barwa Bank have joined MEF reflects both the evolution of the organisation and the industry as a whole.

“As a global organisation with strong local representation, MEF is ideally placed to shape the industry, connect thought leaders, drive monetisation opportunities and provide competitive advantage for mobile content and commerce leaders,” said Rimma Perelmuter, Executive Director, MEF. “Over the past 10 years, MEF has helped to grow mobile content into the $36 billion industry it is today, assisting its members in navigating the complexities of the channel and capitalise on its opportunities.”

More recently, companies from a range of verticals have contacted MEF because they are interested in leveraging its expertise, skills and global network. These approaches were fuelled by MEF’s already deep engagement in mobile commerce. Over the past 18 months, the organisation has led a global mobile commerce initiative promoting the enormous commercial potential of the mobile channel. This work includes a partnership with ASC X9, the US technical group that develops financial industry standards, to establish privacy and security standards to advance m-Commerce. Concerns about security were cited by an average of 27% of respondents across all markets surveyed as a reason why they did not make more purchases using their mobile devices.

“We look forward to working with all of our members, be they mobile operators, content owners, brands or financial institutions, to ensure the delivery of a robust and trusted mobile commerce experience for all consumers,” concluded Perelmuter.

MEF GLOBAL CONSUMER SURVEY: REGIONAL HIGHLIGHTS

Asia-Pac mobile commerce hot-spot
74% of respondents in Singapore said they access the mobile web on a daily basis, while 84% have already adopted mobile as part of their purchasing process by using their device to either research or buy goods. The majority of mobile purchases are digital goods (40%), but physical goods constitute a notable part, with 15% of consumers having bought electronic goods via mobile. Mobile banking is also clearly establishing itself in this market, with 32% regularly checking their balance via mobile and almost one-fifth (18%) paying bills on a mobile device.

In Indonesia, 63% of respondents had sent airtime remittances via mobile. Among those in Indonesia that have bought something on their mobile, 19% have done so through a retailer mobile store front. 41% have bought items via their network operator in the last six months.

Latin Americans prepared to spend
In Latin America, mobile commerce is taking off, with 20% of consumers in this region prepared to spend over £200/200 Reais on mobile purchases, double the next closest region (India at 10%). This continent is also seeing the highest tide of consumers turning away from fixed-line access, with 41% claiming to use fixed-line internet less often than 18 months ago. This trend is not symptomatic of waning interest in internet access: 84% of consumers now access the mobile web daily, with 37% spending five hours each day connected.

Mobile banking is not yet enjoying the same levels of uptake in Latin America: while 34% have topped up a mobile wallet, over half of respondents had not used any mobile banking or financial services.

Despite security concerns, more than one-third of North Americans pay on mobile
North America holds a steady middle ground in mobile purchasing, with 38% having paid for items via their mobile network operator in the last six months. It is also clear that significant numbers of consumers in the region are embracing the mobile web (41%), retailer mobile storefront (11%) and social media page (9%) as points of purchase. These figures could perhaps increase if security concerns were addressed, as 26% of consumers cited lack of trust in the security as a reason for not making purchases more often on their mobile.

High levels of web users but reluctance around m-purchase in Middle East
Despite a high number of users accessing mobile web (72% in Qatar and 67% in Egypt), consumers appear reluctant to buy via mobile. Egypt had the highest share of respondents not making purchases (42%), while Qatar was third highest with 34%. However, there appears to be little concern about purchases more closely linked to the device: 58% of respondents in Egypt have sent airtime remittance, second only to Indonesia.

About the MEF Global Consumer Survey
The MEF Global Consumer Survey was conducted in June 2011 by OnDevice Research on behalf of MEF, among 8,530 respondents across the following nine countries: Brazil, Egypt, India, Indonesia, Qatar, Singapore, South Africa, the UK and the US. OnDevice Research uses its own mobile survey technology and global research panel.

01 July 2011

Barclaycard, Sony, Orange, Vodafone keynoting July 7th - Meffys selling out

Stellar line-up at MEF Global 2011 highlights expanding m-commerce ecosystem

MEF, the global trade body for mobile content with a dedicated focus on mobile commerce, today unveils further keynote speakers for MEF Global 2011: Mobile Content & Commerce, taking place at the Grand Connaught Rooms, London, on 7th July.

John Conlon, Senior Innovations Manager, Global Innovations, Barclaycard, Ty Roberts, Senior Vice President of Sony Corp. of America & Co-Founder/CTO of Gracenote, Daniel Angel, Head of mobile payments at Everything Everywhere/Orange will join Lee Epting, Content Services Director, Vodafone, as keynote speakers at the event.

The line-up of speakers reflects the expansion of the m-commerce ecosystem, as an increasing number of players, including brands, retailers, publishers and financial institutions, seek to engage consumers through mobile.

The audience promises to be just as diverse. Influencers from established mobile companies will mingle with those more recently adopting the channel at this highly interactive event, supported by Buongiorno, Dolby and InMobi.

Already announced speakers include executives from Shazam, Whitbread, Aurora Fashions, Evernote, CBS Mobile, A&N Media, Lightsquared , Gracenote, Boku, Telefonica and QTel.

“We’re delighted to have such an amazing range of industry executives addressing and attending our 11th annual event,” said Rimma Perelmuter, MEF Executive Director. “It’s an excellent opportunity for all players in the expanding mobile ecosystem to connect, share knowledge and do business.”

Click here to sign up for the mobile event of the year. We look forward to seeing you there!

In the evening of the 7th July, MEF is celebrating industry achievements at its 8th annual Meffys Awards gala dinner hosted by Ruby Wax. This year’s Meffys is set to be a fantastic evening of celebration and networking. Tickets for the Gala Awards Dinner are selling out quickly so buy yours today.

29 June 2011

Find out what consumers do on mobile at MEF Global 2011 in London, 7th July

Results of global consumer research released at essential mobile event

MEF, the global trade body for mobile content with a dedicated focus on m-commerce, will release exclusive consumer data at MEF Global 2011: Mobile Content & Commerce, taking place at the Grand Connaught Rooms in London on the 7th July.

A total of 8,530 consumers in nine markets across five continents were quizzed about their mobile content & commerce habits in MEF’s exclusive global consumer survey, carried out by OnDevice Research. Hard data on how consumers use and feel about mobile commerce, banking and beyond will be available at the event.

“Providing analytics to members and the Industry to understand where the market is going is an essential part of the value MEF delivers,” says Rimma Perelmuter, MEF Executive Director. “MEF’s Global Consumer Survey unveiled at our groundbreaking event will deliver key findings to attendees at this event.”

MEF Global 2011 will bring together decision-makers from across the expanding mobile ecosystem, including mobile specialists as well as publishers, retailers, brands and financial institutions. They’ll be there to connect, share knowledge and do business.

Speakers at the event, supported by Buongiorno, Dolby and InMobi, include executives from Shazam, Whitbread, Aurora Fashions, CBS Mobile, A&N Media, Gracenote, Boku, Hungama, Telefonica and QTel.

In the evening, MEF celebrates industry achievements globally at its 8th annual Meffys Awards gala dinner, hosted by the incomparable Ruby Wax.

Click here to sign up for the mobile event of the year. We look forward to seeing you there!

27 June 2011

Look who’s coming to MEF’s summer events on July 7!

Get Focused Deal-Making with Industry Leaders
Meet the crème de la crème @ the Industry’s premier Awards gala

Join executives from BSkyB, Vodafone, Orange, Telefonica, Evernote, Shazam, Velti, Qualcomm, Dolby, Turkcell, Poynt, MTS , Orange, CBS Mobile Gracenote, EA, Shazam, Aurora Group, Qtel, Whitbread and many more across MEF’s two global events on July 7 – MEF Global 2011: Mobile Content & Commerce and the 8th annual Meffys awards.

The events have garnered fantastic support across the industry with sponsors on board including: Dolby, Buongiorno, InMobi, BlueVia, Qualcomm, Velti and Vodafone.

Register today and connect with your industry peers to discuss the issues, opportunities, pain points and potential growth strategies which make the mobile connected device the ultimate platform for consumer engagement and monetisation.

Known as the ‘Oscars’ of Mobile Content & Commerce and hosted by Ruby Wax, this year’s Meffys is set to be a fantastic evening of celebration and networking. Tickets for the Gala Awards Dinner are selling out quickly so buy yours today.

22 June 2011

Best Buy, Shazam, A&N Media and Evernote part of stellar line-up at MEF events

Andrew Harrison, CEO, Best Buy Europe third CEO Summit Keynote
Further speakers announced for essential MEF events in London, July 6 & 7 – Only two weeks away!

MEF today announces that Andrew Harrison, CEO, Best Buy Europe is the third keynote speaker at the invite-only CEO Summit, supported by KPMG.

In addition, we are delighted to unveil further speakers for MEF Global 2011: Mobile Content & Commerce, MEF’s 11th annual event and the first in a new interactive format. They include:

Neil Johnson, Managing Director, A&N Mobile & TV, A&N Media
Phil Libin, CEO, Evernote
Alex Musil, EVP Product Marketing, Shazam Entertainment

These executives will join previously announced speakers from companies including Vodafone, Telefonica, Grapple, Whitbread, CBS Mobile Group, Aurora Group/Karen Millen and many more. MEF Global 2011: Mobile Content & Commerce, taking place at London’s Connaught Rooms on July 7, is supported by Dolby and Buongiorno.

With only two weeks to go, it’s high time to sign up for MEF Global 2011: Mobile Content & Commerce to join your industry peers from across the brand, content, finance, retail and mobile sectors to discuss the opportunities and growth strategies which will to make the mobile connected device the ultimate platform for consumer engagement and monetisation.

The 2nd annual MEF CEO Summit 2011 takes place at Altitude 360, at the top of Millbank Tower on Wednesday, July 6th. This is a member-only event for CEOs of MEF member companies. For more information on how to purchase additional tickets for your company, please click here.

14 June 2011

Barclays, Boku, CBS, Karen Millen, Telefonica, Two Bulls, Vodafone Provide Insight at MEF Events

Leaders from the Worlds of Brands, Finance, Retail and Technology Address the Mobile Opportunity

Early Bird Deadline Extended by One More Week – Until Friday June 17

It’s now 3 weeks until three of the most significant industry events for leaders in mobile content and commerce:

The second annual MEF CEO Summit – featuring stimulus presentations from Shaygan Kheradpir, COO, Barclays Global Retail Bank and Russ Shaw, VP & GM Mobile, Skype
The 11th MEF annual conference and the first in a new format - MEF Global 2011: Mobile Content & Commerce
The 8th annual Meffys Awards

Due to popular demand from the expanding mobile ecosystem, we are extending the Early Bird Registration for one more week – this will close at midnight this Friday, June 17, 2011 – so sign up now to ensure you don’t miss this great rate.

We are pleased to announce some of the first speakers for MEF Global 2011, who will be both inspiring the debate with their insight and participating in the focused discussions with all our attendees. Industry leaders include:

John Bovill, CIO, Aurora Group/Karen Millen Retail
James Patmore, GM - EMEA, Boku
Rob Gelick, SVP and GM, CBS Mobile Group
Steve Rothwell, Director and Co-Founder, Eagle Eye Solution
Ty Roberts, Co-Founder, Senior Vice President and CTO, Gracenote
Alistair Crane, CEO, Grapple Mobile
James Parton, Head of BlueVia Marketing, Telefonica
James Kane, Founder, Two Bulls
Lee Epting, Content Services Director, Vodafone
Siobhan Fagan, Head of E-Commerce, Whitbread

Save up to 36% by signing up for MEF Global 2011 and Meffys today and join the discussion to shape your industry!

13 June 2011

Early Bird Deadline Expires Today!

Sign Up Now and Save up to 36%

With only 4 weeks to go until the 11th annual MEF conference – and the first in its new ‘unconference’ format – we’re very excited about the senior executives confirming their attendance from across the expanding mobile ecosystem, the partners who have committed their support and the essential topics which will be addressed.

Our event sponsors currently include Buongiorno and Dolby, with more to be confirmed. If you are interested in our competitively priced packages, which can also include exposure at our 8th annual Meffys awards, then please contact our Member Relations Director, Kim Arazi.

The Early Bird Registration offer expires today so sign up now to save up to 36% off entry to both the conference and awards and experience a full day of essential insights, thought-leader networking and industry celebration.

13 June 2011

Early Bird Deadline Expires this Friday, June 10

Register Now to Capitalise on this Exciting Period of Industry Growth

It’s now 4 weeks to the 11th annual MEF conference and the first in its new format – MEF Global 2011: Mobile Content & Commerce.

If your company sits anywhere within the mobile content and commerce value chain and participates in the delivery of digital content or physical products, goods and services, then register now to explore the key issues and meet the movers and shakers fundamental to growing your business:

Brands – How do you build the appropriate m-commerce strategy which takes your mobile deployment from exposure and awareness to conversion and the monetisation of your products and services?

Content Owners – Apple’s proprietary iCloud service is making headlines and has put the mobile connected device at the centre of multi-screen engagement.. How can you leverage existing second-screen consumer behaviour to provide an interactive, enhanced customer experience and drive greater revenues?

Financial Services Providers – What are the necessary standards for mobile payments which will increase consumer and merchant confidence and how will the work that MEF is completing with ASC X9 define and drive your mobile business?

Retailers – How can you integrate the mobile channel into your existing customer touch points, both in-store and online, to build loyalty and drive incentivised purchase?

The ‘unconference’ event format will facilitate deeper discussions to address current pain points, promote focused deal-making and ensure you are well equipped to capitalise on this exciting period of industry growth and opportunity.

Culminating in the 8th annual Meffys awards, which brings together the crème-de-la crème shortlist of the global innovators from across the value chain, register today to save up to 36% on your ticket price to both events.

06 June 2011

Meffys Finalists Announced

New Best Brand on Mobile and Mobile Website categories reflect broader investment into mobile
Register now to meet the brands, content owners, financial service providers, retailers and mobile industry players who are demonstrating success on July 7

The finalists for the eighth annual Meffys Awards have now been announced. Selected over five days of live judging by experts from 40 national and industry media, as well as analyst houses, this year’s finalists highlight the most innovative and successful apps, services, content, business models and technology from across the globe, with increasing representation from emerging markets such as Latin America and Africa.

Rimma Perelmuter, MEF’s Executive Director, said: “The Meffys provide a window into the latest global trends in the evolving mobile ecosystem. This year’s shortlist demonstrates the rise in mobile content and commerce services that not only entertain but also enable deeper consumer engagement and monetization directly via the mobile connected device. The two new categories – Best Brand on Mobile and Best Mobile Website – highlight the growing importance of mobile as the key engagement channel for both brands and consumers.”

The 2011 Meffys winners will be unveiled during the special gala awards dinner which will be the culmination of two days of insights, networking and celebration for the leaders of the expanding mobile ecosystem. Registration is now live and with the early bird discount open until June 10, significant savings can be made by signing up now!

View the full 8th Meffys Awards Shortlist.

24 May 2011

Interactive Workshops Announced to Inspire Debate, Promote Knowledge Sharing and Drive Competitive Advantage

Engage, challenge and meet key industry players from across the expanding value chain at MEF Global 2011 – July 7, 2011

MEF Global 2011: Mobile Content & Commerce - the latest event produced by MEF for the global mobile content and commerce industries takes place in 6 weeks. The conference agenda is now available on the event website. Whether you are a senior thought-leader, a seasoned mobile practitioner, or a new player exploring how to best leverage the mobile channel, the themes addressed and the discussions amongst the attendees present will help drive new opportunities for your business. Key industry issues debated during our interactive workshops will include:

Exploring Alternative Routes to Market
Competing Payment Models & How to Chose the Appropriate Billing Solution
Context vs Privacy – A Critical Problem Requiring a Robust Solution
Building the Appropriate M-Commerce Strategy
Leveraging the Unique Characteristics of the Mobile Device to Drive Mobile Social Commerce
The Future of Content Distribution & Multi-Screen Engagement

With industry leaders from the worlds of brands, content, finance, mobile, retail and technology in attendance, this event will equip you with the commercial insights and connections to new partners, necessary to ensure business success within the expanding mobile ecosystem.

The day will conclude with the 8th annual Meffys Awards, the most established and coveted global awards in the mobile media industry. As the industry’s official benchmark for measuring success and rewarding innovation, the Meffys honour the most influential players from around the world. Purchase a combined ticket for both events at a discounted rate and end your day in style, by networking with 400 of the industry’s leading visionaries at the gala dinner and awards, hosted this year by Ruby Wax.

We look forward to welcoming you to our important new event in July and celebrating the industry’s achievements at the Meffys.

20 May 2011

Register Now to Attend & Drive New Business Opportunities with the Expanding Mobile Ecosystem

MEF Members Save 36% for Attendance at all 3 Events

It’s now seven weeks until the MEF summer activity and we’re currently planning a very exciting programme of topics and speakers which will inspire industry-shaping discussions and focused deal-making for influencers from the worlds of brands, content, finance, mobility, retail and technology.

Our two days of insights, networking and celebration for the expanding mobile ecosystem begin on Wednesday July 6 with the MEF CEO Summit. This exclusive, invitation-only event is attended by the industry’s CEOs as a MEF membership benefit. Personal invitations have been sent to our membership and if you haven’t confirmed your place, please do so by this Monday, May 23 to Ksenia . This year, we are also making tickets available for the membership to purchase, at £2,000 each, for clients and partners to attend this high-level networking and thought leadership half-day. Please contact Rupen for further details. To join MEF today and gain a complementary ticket, please also speak to Rupen.

The following day sees the launch of MEF’s new annual event for the entire mobile ecosystem - MEF Global 2011: Mobile Content & Commerce.

Thank you to all those who have already expressed their interest in attending; our registration process will be available online shortly. As our focus is on delivering quality events which define, shape and network the industry, we have ensured the pricing of our conference is incredibly competitive and can be bundled with a ticket to the 8th annual Meffys – the industry’s most coveted awards gala dinner and ceremony - for even greater savings. And, if you’re a MEF member you can save a further 36% off the ticket price by attending all 3 events!

An exciting speaker line up and agenda will be announced shortly. Speaker opportunities are limited and largely filled. We will consider companies who can demonstrate experience in delivering innovative products and services for the brand, finance and retail communities, which have facilitated an enhanced customer engagement strategy and enabled the monetisation of the partner’s offering. If you feel you can provide unique insights and value for our attendees then please submit your speaker biography and specific themes via the event website now.

Our two days in July culminate on the evening of July 7, with the 8th annual Meffys Awards. The entries are now in and our expert judges are busy finalising another exceptional shortlist of industry-leading nominees. Our host this year is international TV personality, comedienne & author Ruby Wax who will bring her irreverent style to the gala dinner celebration. With space for only 400 industry leaders at the awards, sign up now.

This summer, the MEF events are set to be a pivotal opportunity to engage with the entire mobile value chain, gain an understanding of the issues which need to be addressed to take advantage of the huge opportunities presented by the expanding ecosystem and drive new business for your company. We look forward to welcoming you to London in July.

21 April 2011

MEF calls the expanding mobile ecosystem to congregate in London on July 6 & 7 for 2 days of insights, networking and celebration

‘MEF Global 2011: Mobile Content & Commerce’ event launched

MEF CEO Summit & Ruby Wax-hosted annual Meffys set new bar for industry’s top mobile content and commerce players

April 21, 2011, London – MEF, the global trade association for the mobile media industry, today announced the launch of ‘MEF Global 2011: Mobile Content & Commerce’ as part of two days of annual events for its members and the growing mobile ecosystem. The new event, together with the MEF CEO Summit and the Meffys, will provide a critical two days of knowledge-sharing and business development for the existing players and new verticals which will make mobile the ultimate platform for consumer engagement and monetisation.

MEF Executive Director, Rimma Perelmuter, commented: “We are excited to launch MEF Global 2011: Mobile Content & Commerce, a new format for our annual event, bringing together newer entrants to mobile with leaders from the $36 billion mobile content business. Building on MEF’s 10-year heritage in delivering world-class industry events, these two days will provide exceptional value for companies focused on the huge opportunity around mobile. Together with established MEF brands including the MEF CEO Summit and the Meffys, this essential two day gathering will facilitate focused deal-making and industry-shaping discussion for influencers from the worlds of brands, content, finance, mobility, retail and technology.”

6th July
The second annual MEF CEO Summit will take place at the breathtaking Altitude 360 venue, at the top of Millbank Tower. This exclusive, invite-only event for the business leaders of the MEF membership was a resounding success in 2010, with stimulus presentations from distinguished industry visionaries, including the Vodafone founder, Symbian co-founder and Jefferies Bank MD.

7th July
MEF will launch its new one-day event for the global mobile content and commerce industries. MEF Global 2011: Mobile Content & Commerce will utilise a unique ‘un-conference’ format to facilitate focused deal-making and industry-shaping debate, as follows:

‘Lightning presentations’ from leading representatives from each of the industry verticals will set the scene for addressing the key themes of the day, including: choosing your route to market; exploring payment models & billing portfolio; privacy & security fundamentals; creating opportunities for social commerce; the centrality of mobile to a multi-platform strategy; and leveraging unique mobile characteristics to drive consumer engagement
‘Interactive Breakout Sessions’ involving all attendees will ensure key industry opportunities and pain points are tackled.

The day will conclude with industry celebration of the most successful and innovative companies at the 8th annual Meffys Awards, the industry’s most coveted awards, honouring innovation and achievements across mobile content and commerce. This year, the glamorous ceremony and gala dinner will be hosted by international TV personality, comedienne & author Ruby Wax.